![]() : 47–48Īs a part of the decolonization process in South Korea, imports of all Japanese media were banned in 1945, and would remain banned until the signing of the Japan–South Korea Joint Declaration of 1998. : 47 The enactment of the Yushin Constitution coincided with a broad crackdown on the South Korean culture industry against what Park alleged was the influence of "foreign decadent culture". ![]() : 45 This brief expansion ended in 1972, when Park enacted the Yushin Constitution which broadly expanded his powers and codified his de facto dictatorial rule. : 45 As part of Park's development plans, the first commercial radio and television stations opened in the early 1960s and were subject to censorship under the Broadcasting Ethics Committee (Korean: 방송윤리위원회). Under the military dictatorship of Park Chung-hee, South Korean mass media underwent rapid expansion, while facing increasing control and censorship from the government. : 119 Both "Hallyu" and "Korean wave", were added to the Oxford English Dictionary in 2021. : 53 : 1 : 1 While the first generation of Hallyu in the late 1990s to early 2000s remained confined to Asia and referred to the popularity of Korean dramas and film on the continent, the second generation, or Hallyu 2.0, was driven primarily by the popularity of K-pop distributed on online platforms like YouTube. : 4 The term primarily refers to the spread of Korean television, pop music, film, and fashion, but can also include animation, video games, technology, literature, cosmetics, and food. Hallyu refers to the international diffusion of South Korean culture since the 1990s, following the end of military rule and the liberalization of the culture industry. 'Korean wave') in an article describing the "zeal of Chinese audiences for Korean TV dramas and pop songs." Other terms used at the time included "Korean tide," "Korean heat," and "Korean wind." The term entered common usage following the airing of the romance K-drama Winter Sonata, which was particularly successful in Japan. : 419 On 19 November 1999, the Beijing Youth Daily published the first known use of the term "Korean wave" (Chinese: 韩流 pinyin: hánliú lit. The term Hallyu (Korean: 한류 Hanja: 韓流) is composed of two root words: han ( 한 韓) meaning "Korean" and ryu ( 류 流) meaning "flow", "wave", or "trend". In addition, Korean historical dramas have been increasingly scrutinized by Korean viewers for historical negationism and otherwise inaccurate portrayals of Korean history, leading to Snowdrop being boycotted and Joseon Exorcist being cancelled. A variety of programs and figures in the Korean entertainment industry have been criticized for racism, colorism, and misogyny, while a series of high-profile suicides by Korean actors highlighted the industry's harsh working conditions. : 5 This expansion was fueled by the advent of social media and the internet, which played key roles in allowing the Korean entertainment industry reach overseas audiences, as well as the endorsement of the phenomenon by the South Korean government.Īs a result of the Korean Wave, new critical attention has been brought to the Korean culture industry, including on the use of slave contracts in the idol industry and widespread sex trafficking in the Burning Sun scandal. By 2008, the value of cultural exports from South Korea surpassed the value of cultural imports for the first time. During the 2000s, Hallyu evolved into a global phenomenon, expanding rapidly into South Asia, the Middle East, and Eastern Europe. 'Korean wave'), referring to the success of South Korean television in the country. ![]() ![]() Chinese journalists first coined the term "Korean Wave" in 1999 as hanliu ( Chinese: 韩流 pinyin: hánliú lit. The Korean Wave was first driven by the spread of K-dramas and Korean cinema into China and parts of Southeast Asia, following the rise of satellite media in the late 1990s. : 21įollowing the 1997 Asian financial crisis and the loosening of restrictions on the South Korean entertainment industry, South Korea emerged as a major exporter of popular culture. ![]() The Korean Wave has been recognized as a form of soft power and as an important economic asset for South Korea, generating revenue through both exports and tourism. Worldwide interest in Korean culture has been led primarily by the spread of K-pop and K-dramas, with keystone successes including BoA, BTS, and PSY's " Gangnam Style", as well as Dae Jang Geum, Winter Sonata, and Squid Game. The Korean Wave or Hallyu ( Korean: 한류 Hanja: 韓流 RR: Hallyu lit. Flow/Wave of Korea listen) is a cultural phenomenon in which the global popularity of South Korean popular culture has dramatically risen since the 1990s. ![]()
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