![]() This tracks the type of channel driving the traffic: organic social, paid social, email, and so on. This indicates the social network, search engine, newsletter name, or other specific source driving the traffic.Įxamples: facebook, twitter, blog, newsletter, etc. The last two are optional and are used specifically for tracking paid campaigns. You should use the first three in all UTM tracking links. UTM parameters work with analytics programs to give you a detailed picture of your social media results. Don’t worry, you can make the link easier on the eyes using a URL shortener, as you’ll see in the next section of this post. The UTM parameters are everything that comes after the question mark. Here’s a UTM example link with parameters in place: This might sound technical, but UTM parameters are actually very simple and easy to use. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign. UTM parameters are just short pieces of code that you can add to links - for example, the links you share in your social posts. In addition to FortiGate, Fortinet has an expansive suite of products that you can use to provide comprehensive protection to all facets of your network.Bonus: Download a free guide and checklist to help you convince your boss to invest more in social media. These protective measures can safeguard the data on endpoints, within network traffic, and within storage devices. FortiGate monitors your network activity, then when a data leak is detected, it blocks it, protecting sensitive data. ![]() If a malicious element attempts to exploit a vulnerability in your security, the FortiGate IPS can detect the invasive activity and stop it in its tracks.įortiGate also comes equipped with data leak prevention software, which enables it to detect potential breaches and attempts at exfiltration. In addition, the Fortinet UTM has an IPS that secures your network against attackers trying to gain a foothold within. ![]() ![]() FortiGate has anti-malware capabilities, enabling it to scan network traffic-both incoming and outgoing-for suspicious files. FortiGate is an NGFW that comes with all the capabilities of a UTM. If, for example, you have FortiGate and choose to use it to its full capacity, it will also work as a UTM system.Īnother difference is that an NGFW is an effective solution for larger enterprises, whereas a typical UTM may get overwhelmed by the demands of an enterprise.įortinet offers several solutions that give an organization the kind of protection they need from a UTM. Conversely, you can choose to only use it as a firewall or activate some protections but not others. With NGFWs, on the other hand, such as the Fortinet FortiGate, you can choose to turn on the features you need, making it a complete UTM solution. It could also result in difficult decisions and a challenging setup process as you try to either combine the UTM’s features with what you already have or pit one against the other to ascertain which solution is better. Integrating these with your current network could involve extra work. ![]() With a UTM, however, there exists the possibility that you get services you do not need. To be clear, both solutions protect your network. Although, on the surface, it may seem that the differences between next-generation firewalls (NGFWs) and UTM are merely semantic, depending on which NGFW you use, there may be some distinctions. ![]()
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